The buzz around ABM became so loud in 2016 that some B2B practitioners were quickly becoming overwhelmed. ABM in Action was launched as a dedicated publication to spotlight real-world case studies of companies launching targeted account-strategies.
Developed by the publishers of Demand Gen Report, who had been covering and providing insights around ABM since 2013, ABM in Action has quickly become the go-to source for cutting through the hype and getting real world perspective from actual practitioners.
Based on the positive response of the initial ABM in Action E-zine, the brand has since been expanded to include a broad menu of case studies around core topics, such as:
In addition to a broad menu of insightful case studies, readers also have access to prescriptive insights, models and best practices from top analysts, consultants and agencies.